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The Forbin Blog

Jun 9

Tech Tuesday: Apple iOS9, Google Soli, the NTSB, the Internet of Hacks and 12 Internet Experiences You’ll Never Have Again

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

It’s Tech Tuesday again, meaning it’s the best day of the week to get your dose of web and tech news you should know. In today’s post, we cover everything from mobile and interactive news to online security, auto safety and a little bit of Internet humor.

 

[Mobile] Apple Announces iOS9, Which Offers Plenty of Tweaks

The announcement of a new operating systems for its phones and tablets is nothing new for Apple. However, its latest “OS” features plenty of tweaks that hint that the “home screen” may be becoming obsolete. >>

 

[Interactive] Google’s Project Soli is Taking Tech to New Heights of Interactivity

Google's Soli Project uses radar to harness small hand movements.

What would it be like to control the volume of your radio by simply moving your fingers like you’re turning a volume knob? Google’s “Project Soli” is examining how to make movements like this and more possible using an old technology: radar. >>

 

[Auto Tech] NTSB Calling for Standardization of Collision Avoidance Tech

We’ve all seen the touching commercials where an auto manufacturer shows off their latest collision avoidance system. However, a shockingly small percentage of this technology comes standard in vehicles. The National Transportation Safety Board is calling for this life-saving technology to be standard in more cars, trucks and SUVs. >>

 

[Security] Is the Global Internet One Huge, Hackable Network?

While we may think of the Internet as a sleek, streamlined network that works seamlessly all the time, the truth is that it’s closer to a bunch of patches that were meant to be short-term fixes. This leaves the entire Internet vulnerable. >>

 

[Internet Humor] You’ll Never Encounter these 12 Internet Experiences Again

A lot of things have changed with the Internet since it first became a widespread tool. There are many things we’ll never go through again (thankfully), like these 12 archaic Internet experiences of the 90s and early 2000s. >>

Jun 4

[Guide] The Whys and Hows of Creating an Employee Social Media Policy

Posted by vgmforbin in Social Media

Does your company have an employee social media policy in place?

Does your company have an employee social media policy in place?

Social media has been called a lot of things. One of the favorites over the past couple of years has been to refer to networks like Facebook, Twitter and LinkedIn as the “new word of mouth.”  But when you think about the phrase “word of mouth,” does it conjure up images of people singing your praises or two characters from “Desperate Housewives” gossiping about another character on the show?

 

The point is, what happens on social media has a large bearing on your company’s reputation. This includes what your employees are saying and doing.

 

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Jun 4

Astronauts, Content Strategy & Enthusiastic Selfies: Confab Conference 2015

Posted by vgmforbin in Forbin Events

The only somewhat-normal picture from the conference, which of course was photobombed by Kristina Halvorson.

The only somewhat-normal picture from the conference, which of course was photobombed by Kristina Halvorson.

When was the last time you were encouraged to take and post “enthusiastic selfies?”

 

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Jun 2

Tech Tuesday: Twitter’s a Winner, Facebook is the Best, Apple Music Streaming and Other Tech & Web Stories to Know!

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

 

Happy Tuesday, and welcome another Tech Tuesday post. Today’s list of articles is jam-packed with exciting tidbits and awesome stories, such as:

  • Twitter is a winner with salespeople
  • Facebook is the go-to for over 50% of social marketers
  • Google takes kids on field trips around the world
  • Apple to launch a streaming music service
  • Foreign Internet access is still an uphill battle
  • Google makes adjusting online privacy settings easier

 

Read on for your weekly dose of tech and web-related awesomeness!

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Jun 1

6 Web Design Trends to Keep an Eye on

Posted by vgmforbin in Web Design

How well do you know your popular web design trends?

How well do you know your popular web design trends?

 

Web design is a field that has come a long way since the early days of the Internet. Remember websites like these? Thank goodness those days are gone.

 

However, there are still those – clients and web professionals – who don’t quite understand the intricacies of web design and why, when done well, it is a huge competitive advantage. In a time when anyone with Adobe Creative Suite can design a website and put it online, the question becomes why does great website design matter?

 

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May 19

Tech Tuesday: Instagram Goodness, Motherly Love, Facebook Stands Alone and the iCar

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

The cold weather here couldn’t put a damper on some hot stories for today’s Tech Tuesday. Included in today’s post:

  • A 20-something photographer changing the world one Instagram photo at a time
  • Mother’s Day online purchases setting a new record
  • Facebook standing head and shoulders above the competition
  • Apple is most positively, definitely, is totally building creating a self-driving car

 

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May 13

Google My Business: Your Solution for Local Search Success

Posted by vgmforbin in Search Engine Marketing

Having a Google My Business account is good, but it needs to be optimized too.

Having a Google My Business account is good, but it needs to be optimized too.

 

In a blog post last month we discussed the importance of online directories. They offer great search engine real estate, help you manage your online reputation and are a great way to spread awareness about your business.

 

While there are dozens of different online directories to use, there is one “must” for any business in any industry: Google My Business.

 

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May 13

The Aftermath of Google’s “Mobilgeddon” Algorithm Update

Posted by vgmforbin in Uncategorized, Web Development

The news isn't good for websites that aren't mobile-friendly.

The news is all good if your website is optimized for mobile. (website: ezaccess.com)

 

“Mobilegeddon” – the nickname given to Google’s latest algorithm change focusing on mobile-friendliness, rolled out on April 21. Despite many predictions for the end of life as we know it, we’re still here and the Internet still exists.

 

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May 12

Tech Tuesday: Flying Car Crash, Plants as Energy, Virtual Reality & MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

It’s another installment of Tech Tuesday, and today’s stories surround inventive technology new, old and often longed for, as well as a communications giant making a move for the mobile web.

 

[TRANSPORTATION] A Setback for Flying Cars 

Will we ever achieve flight with automobiles?

Will we ever achieve flight with automobiles?

How long have we wanted to live like the Jetsons and have a flying car? Well it appears we’ll have to wait a little bit longer. Aeromobil, a leading company in the dream of flying cars, experienced a crash during a test flight last week. Alas, it seems flying cars are still only a dream…for now. >>

 

[ENERGY] Dutch Company Find as a New Power Source: Plants

Love to have plants around your home, especially during the spring? You may have a lot of untapped power on your hands. Dutch company Plant-E has figured out a way to power Wi-Fi hotspots, mobile chargers and rooftop electricity modules using the broken down sugars found in soil around plants. >>

 

[VIRTUAL REALITY] Large U.S. Companies Using Virtual Reality as Part of the Shopping Experience 

How would you use virtual reality to reel in customers in your store?

How would you use virtual reality to reel in customers in your store?

Some larger U.S. retailers are using an older technology to reach a younger, online audience inside their stores: virtual reality. Companies like North Face, Intel and Marriott are putting more emphasis on the customer experience by using virtual reality to bring new experiences to potential customers. >>

 

[MOBILE] Verizon Set to Purchase AOL, Expand Mobile-Frist Video and Ad Content

In another sign of the times – the drive to more mobile-friendly content – communications giant Verizon is set to purchase AOL. The move, which will cost Verizon a cool $4.4 BILLION, will expand Verizon’s offerings and reach when it comes to mobile-first video and advertising content. >>

Apr 29

How to Protect Your Company in an Increasingly Online World [4 Tips]

Posted by vgmforbin in Uncategorized

Doing more business online means you need better security in place.

Doing more business online means you need better security in place.

Note: This post also appeared in the April 29th, 2015 version of VGM Connect.

 

The Internet offers great advantages for marketing and selling to your target audience, but it also requires you take the proper safeguards to protect your company and your customers.

 

Security has become a popular topic lately, and for good reason. Huge data breaches at nationwide companies such as JP Morgan, Target and Home Depot and a cyber-attack on Sony have forced security out of the shadows and onto the public stage.

 

In an October 2015 report, a Pew Research Center survey of online experts resulted in 61 percent of them saying a major cyber-attack or attacks causing widespread harm will occur by 2025.

 

So, what does this mean to you?

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