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The Forbin Blog

May 19

Tech Tuesday: Instagram Goodness, Motherly Love, Facebook Stands Alone and the iCar

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

The cold weather here couldn’t put a damper on some hot stories for today’s Tech Tuesday. Included in today’s post:

  • A 20-something photographer changing the world one Instagram photo at a time
  • Mother’s Day online purchases setting a new record
  • Facebook standing head and shoulders above the competition
  • Apple is most positively, definitely, is totally building creating a self-driving car

 

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May 13

Google My Business: Your Solution for Local Search Success

Posted by vgmforbin in Search Engine Marketing

Having a Google My Business account is good, but it needs to be optimized too.

Having a Google My Business account is good, but it needs to be optimized too.

 

In a blog post last month we discussed the importance of online directories. They offer great search engine real estate, help you manage your online reputation and are a great way to spread awareness about your business.

 

While there are dozens of different online directories to use, there is one “must” for any business in any industry: Google My Business.

 

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May 13

The Aftermath of Google’s “Mobilgeddon” Algorithm Update

Posted by vgmforbin in Uncategorized, Web Development

The news isn't good for websites that aren't mobile-friendly.

The news is all good if your website is optimized for mobile. (website: ezaccess.com)

 

“Mobilegeddon” – the nickname given to Google’s latest algorithm change focusing on mobile-friendliness, rolled out on April 21. Despite many predictions for the end of life as we know it, we’re still here and the Internet still exists.

 

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May 12

Tech Tuesday: Flying Car Crash, Plants as Energy, Virtual Reality & MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

It’s another installment of Tech Tuesday, and today’s stories surround inventive technology new, old and often longed for, as well as a communications giant making a move for the mobile web.

 

[TRANSPORTATION] A Setback for Flying Cars 

Will we ever achieve flight with automobiles?

Will we ever achieve flight with automobiles?

How long have we wanted to live like the Jetsons and have a flying car? Well it appears we’ll have to wait a little bit longer. Aeromobil, a leading company in the dream of flying cars, experienced a crash during a test flight last week. Alas, it seems flying cars are still only a dream…for now. >>

 

[ENERGY] Dutch Company Find as a New Power Source: Plants

Love to have plants around your home, especially during the spring? You may have a lot of untapped power on your hands. Dutch company Plant-E has figured out a way to power Wi-Fi hotspots, mobile chargers and rooftop electricity modules using the broken down sugars found in soil around plants. >>

 

[VIRTUAL REALITY] Large U.S. Companies Using Virtual Reality as Part of the Shopping Experience 

How would you use virtual reality to reel in customers in your store?

How would you use virtual reality to reel in customers in your store?

Some larger U.S. retailers are using an older technology to reach a younger, online audience inside their stores: virtual reality. Companies like North Face, Intel and Marriott are putting more emphasis on the customer experience by using virtual reality to bring new experiences to potential customers. >>

 

[MOBILE] Verizon Set to Purchase AOL, Expand Mobile-Frist Video and Ad Content

In another sign of the times – the drive to more mobile-friendly content – communications giant Verizon is set to purchase AOL. The move, which will cost Verizon a cool $4.4 BILLION, will expand Verizon’s offerings and reach when it comes to mobile-first video and advertising content. >>

Apr 29

How to Protect Your Company in an Increasingly Online World [4 Tips]

Posted by vgmforbin in Uncategorized

Doing more business online means you need better security in place.

Doing more business online means you need better security in place.

Note: This post also appeared in the April 29th, 2015 version of VGM Connect.

 

The Internet offers great advantages for marketing and selling to your target audience, but it also requires you take the proper safeguards to protect your company and your customers.

 

Security has become a popular topic lately, and for good reason. Huge data breaches at nationwide companies such as JP Morgan, Target and Home Depot and a cyber-attack on Sony have forced security out of the shadows and onto the public stage.

 

In an October 2015 report, a Pew Research Center survey of online experts resulted in 61 percent of them saying a major cyber-attack or attacks causing widespread harm will occur by 2025.

 

So, what does this mean to you?

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Apr 28

Tech Tuesday: Coding Supermodels, Apple Watch, Death of Flash and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

Today’s Tech Tuesday segment focuses on all different areas and topics within the tech and web industries. Our featured stories include the essential feature the Apple Watch is missing, supermodels who code, turning windows into solar panels, the further demise of Adobe Flash and Google as the Internet service provider of the future.

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Apr 21

“Mobilegeddon:” What it is, Why it Matters and What You Need to Do

Posted by vgmforbin in Tech News, Web Development

What does Google's mobile update mean for your business's website?

What does Google’s mobile update mean for your business’s website?

As Google rolls out its latest update targeting “mobile-friendliness,” here is your comprehensive guide to understanding the change and how you can adapt your website to meet its requirements.

There are few things that make web professionals and search experts quake in the knees more than a major Google search algorithm change. Today marks one of those changes. As of today, Google is taking the “mobile-friendliness” of your website into account as a ranking factor for searches.

 

Take a deep breath, and read on to see why it matters and what you can do to ensure you are conforming to Google’s new rules.

 

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Apr 7

For Love of the Game: MLB Marketing Tips to Keep Your Online Marketing Relevant

Posted by vgmforbin in Web Marketing

Applying Major League Baseball's marketing tactics to your online marketing could lead to tears of happiness.

Applying Major League Baseball’s marketing tactics to your online marketing could lead to tears of happiness.

 

Americans across the country flooded ballparks at the beginning of this week for Major League Baseball’s Opening Day. The start of baseball season brings back the nostalgia of wooden bats cracking, the taste of hot dogs and peanuts, and the sound of fastball smacking into a leather catcher’s mitt. But baseball can also provide you with an unexpected source of inspiration: your business’s online marketing.

 

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Apr 7

Online Directories- Real Estate You Need to Claim

Posted by vgmforbin in Web Marketing

S:\Forbin & Client Webs\FORBIN\Social Media\Blogs- Forbin\2015 Blogs\April

Your new online friend group: Yelp, Google My Business, Yahoo! Local and more.

 

Who remembers the Yellow Pages? Most kids nowadays would be completely confused if you set a thick book full of thin yellow pages in front of them and told them to find a business.

 

Today, the Internet allows us to find restaurants, lawn services, banks and other businesses quickly and easily with one search. With more and more people using their mobile devices to search for information, showing up in those searches is key to gaining new customers.  A great way to do that is through using online directories.

 

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Apr 3

5 in 5: Optimizing Your Business Facebook Profile

Posted by vgmforbin in 5 in 5

There's more to your business's Facebook profile than simply setting up the account.

There’s more to your business’s Facebook profile than simply setting up the account.

A lot of the conversation regarding optimizing a Facebook page centers around content, and for good reason. Quality content that engages, entertains and educates your audience is key to building relationships and loyalty, and can even drive lead generation.

 

However, for most businesses, producing quality content is a bit of a problem. However, there are five small, but vitally important things you can do to optimize your business’s Facebook page. They don’t require hours of writing, designing and planning, but only attention to detail and the ability to put yourself in your audience’s shoes.

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