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The Forbin Blog

Apr 7

For Love of the Game: MLB Marketing Tips to Keep Your Online Marketing Relevant

Posted by vgmforbin in Web Marketing

Applying Major League Baseball's marketing tactics to your online marketing could lead to tears of happiness.

Applying Major League Baseball’s marketing tactics to your online marketing could lead to tears of happiness.


Americans across the country flooded ballparks at the beginning of this week for Major League Baseball’s Opening Day. The start of baseball season brings back the nostalgia of wooden bats cracking, the taste of hot dogs and peanuts, and the sound of fastball smacking into a leather catcher’s mitt. But baseball can also provide you with an unexpected source of inspiration: your business’s online marketing.



Apr 7

Online Directories- Real Estate You Need to Claim

Posted by vgmforbin in Web Marketing

S:\Forbin & Client Webs\FORBIN\Social Media\Blogs- Forbin\2015 Blogs\April

Your new online friend group: Yelp, Google My Business, Yahoo! Local and more.


Who remembers the Yellow Pages? Most kids nowadays would be completely confused if you set a thick book full of thin yellow pages in front of them and told them to find a business.


Today, the Internet allows us to find restaurants, lawn services, banks and other businesses quickly and easily with one search. With more and more people using their mobile devices to search for information, showing up in those searches is key to gaining new customers.  A great way to do that is through using online directories.



Apr 3

5 in 5: Optimizing Your Business Facebook Profile

Posted by vgmforbin in 5 in 5

There's more to your business's Facebook profile than simply setting up the account.

There’s more to your business’s Facebook profile than simply setting up the account.

A lot of the conversation regarding optimizing a Facebook page centers around content, and for good reason. Quality content that engages, entertains and educates your audience is key to building relationships and loyalty, and can even drive lead generation.


However, for most businesses, producing quality content is a bit of a problem. However, there are five small, but vitally important things you can do to optimize your business’s Facebook page. They don’t require hours of writing, designing and planning, but only attention to detail and the ability to put yourself in your audience’s shoes.


Mar 31

Tech Tuesday: MyHealthPal App, Escaping Social Media, Amazon Drones and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday


There are tons of great stories out there this week about social media, apps, mobile devices, online security and other web and tech-related niches. In today’s Tech Tuesday we’re highlighting the story behind the MyHealthPal App, why there’s no true escape from social media, Amazon’s drone testing in Canada, a vulnerability in hotel Wi-Fi and the beginning of Amazon’s Home Services offering.


Mar 27

5 in 5: Which Social Network Should I Choose?

Posted by vgmforbin in 5 in 5


VGM Forbin choose a social network

Hint: throwing darts at choices on a wall is NOT the best way to do it.

“Everyone else is doing it.”


If you said this a lot as a kid, you know it was never a good justification for wanting to do something. Your parents most likely responded with, “You’re not ‘everyone’” and that was that.


The same goes for your business’s social media presence. It is essential to be on social media, but not on every network. But how are you to choose? There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Vine and dozens of others.



Mar 24

Tech Tuesday: Dinosaurs, Facebook Payments, Apple Streaming TV and MORE

Posted by vgmforbin in Tech Tuesday

Monday is over (thankfully), which means it’s time for another installment of Tech Tuesday! In today’s edition, we cover a lot of ground, from Facebook Messenger and the average Internet speed in the United States to Apple streaming network television, the technological future of farming and an awesome video of Jurassic Park remade with Legos. Take a look and be sure to click through to read more about these awesome stories.



Jurassic Park: awesome. Jurassic Park with Legos? Awesomer.

Awesome: Father and Daughter Use Legos to Recreate Scenes from Jurassic Park 

Chances are you didn’t play with Legos quite the same way as Paul Hollingsworth and his daughter, Hailee, when you were a kid. The father-daughter team recreated some amazing scenes from the movie Jurassic Park and put them together in this awesome video >>




Social: Pay Your Friends Using Facebook Messenger 

"Hey, Steve, you owe my 10 bucks!"

“Hey, Steve, you owe my 10 bucks!”

You can use Facebook to share awesome photos, your thoughts on the world and play games. Now, you can also use Facebook’s Messenger app to send payments to your friends. By simply adding your debit card information to Messenger, you can pay your friends for a variety of things like your share of last night’s pizza or that bracket pool you lost. >>




Streaming: Is Apple Joining the Online Streaming Party? 

Who needs 400 channels on your TV when you can get only channels you watch on your dekstop, tablet and phone?

Who needs 400 channels on your TV when you can get only channels you watch on your dekstop, tablet and phone?

As a newer generation of television viewers is cutting the cord for online only services, Apple may be throwing its hat into the ring. The company has reportedly had talks with several television groups for an Internet-based TV service offering broadcast networks like ABC, CBS Fox, ESPN and Discovery Channel. Is it time to cut the cord on 400-channel cable packages? >>





Internet Speed: Average U.S. Download Speed Jumps 10 Mbps in One Year 

While we're still ahead of the worldwide average, we're still far below the leaders in Internet speed.

While we’re still ahead of the worldwide average, we’re still far below the leaders in Internet speed.

The U.S. has long lagged behind many other countries in average internet download speeds. While we’re still nowhere near South Korea or Japan, the average download speed in the U.S. jumped up to 33.9 Mbps from April 2014 to March 2015. Hooray for faster Internet! >>






Mobile Tech: GPS, Drones and Computers: Is this the Future of Farming? 

Farming and technology are no longer seemingly opposite of each other.

Farming and technology are no longer seemingly opposite of each other.

Farming are crucial to the economy, both here in Iowa and across the United States. More and more, technology is helping to make growing crops more efficient with the use of GPS, computer displays and even drones. >>



Mar 17

Tech Tuesday: #TwizzlerChallenge, Awesome Google Maps and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

We’re back with a lighter, more entertainment-driven version of Tech Tuesday. The top stories for today include the #TwizzlerChallenge, the latest viral video fundraiser, Disney experimenting with Magicbands, awesome new Google Maps imagery, YouTube supporting 36-degree video and Google Now opening up its API to developers.


Mar 10

Tech Tuesday- Score One for the Good Guys, HBO Goes Online and More

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

Today’s Tech Tuesday is full of great news, like HBO putting direct-to-customer content on the web, the Internet rallying around a bullied stranger and Twitter taking steps to control abuse and trolls. Also featured are stories regarding stock photos from the recently release movie “Unfinished Business” and the CIA taking aim at cyberespionage.


Mar 6

“Mad” Awards: Our Work is Honored at the 2015 American Advertising Awards

Posted by vgmforbin in Award Winning

Forbin ADDY American Advertising Awards Wins

Which good looking folks are from Forbin and which are from Mad Men?

2014 was another great year at VGM Forbin, with our work earning three awards plus the People’s Choice Award at AAF-Cedar Valley’s 2015 American Advertising Awards ceremony.


In case you hadn’t heard, Don Draper himself made an appearance at this year’s AAF-Cedar Valley American Advertising Awards. So did Joan Holloway.


Okay, so the cast of AMC’s Mad Men didn’t really make an appearance, but cardboard cutouts are close enough, especially with the entirety of the Cedar Valley’s advertising, communications and marketing community doing their best Mad Men cast impressions.


Mar 3

The Revamped Rules Guarding Online Card Payments

Posted by vgmforbin in Tech News

Guidelines for accepting online payments from PCI DSS 3.0

Do you accept payments online or looking to add this functionality to your website? PCI DSS 3.0 standards need to be in place to protect you and our customers.

Accepting payment directly through your website benefits both you and your customers. It allows them to make purchases faster, which means you get paid quicker. However, like all things online in this day and age, there are dangers as well.


We all know the instances of data breaches and stolen cardholder information by now. But are you compliant with the latest standards for online payments?


The Payment Card Industry Security Standards Council released their Data Security Standards version 3.0 in November of 2013. These standards were to be enacted by Jan. 1, 2015. If you accept payments of any kind through your website or through a cart system, it needs to be in compliance with these standards.


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