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The Forbin Blog

Apr 29

How to Protect Your Company in an Increasingly Online World [4 Tips]

Posted by vgmforbin in Uncategorized

Doing more business online means you need better security in place.

Doing more business online means you need better security in place.

Note: This post also appeared in the April 29th, 2015 version of VGM Connect.

 

The Internet offers great advantages for marketing and selling to your target audience, but it also requires you take the proper safeguards to protect your company and your customers.

 

Security has become a popular topic lately, and for good reason. Huge data breaches at nationwide companies such as JP Morgan, Target and Home Depot and a cyber-attack on Sony have forced security out of the shadows and onto the public stage.

 

In an October 2015 report, a Pew Research Center survey of online experts resulted in 61 percent of them saying a major cyber-attack or attacks causing widespread harm will occur by 2025.

 

So, what does this mean to you?

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Apr 28

Tech Tuesday: Coding Supermodels, Apple Watch, Death of Flash and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

Today’s Tech Tuesday segment focuses on all different areas and topics within the tech and web industries. Our featured stories include the essential feature the Apple Watch is missing, supermodels who code, turning windows into solar panels, the further demise of Adobe Flash and Google as the Internet service provider of the future.

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Apr 21

“Mobilegeddon:” What it is, Why it Matters and What You Need to Do

Posted by vgmforbin in Tech News, Web Development

What does Google's mobile update mean for your business's website?

What does Google’s mobile update mean for your business’s website?

As Google rolls out its latest update targeting “mobile-friendliness,” here is your comprehensive guide to understanding the change and how you can adapt your website to meet its requirements.

There are few things that make web professionals and search experts quake in the knees more than a major Google search algorithm change. Today marks one of those changes. As of today, Google is taking the “mobile-friendliness” of your website into account as a ranking factor for searches.

 

Take a deep breath, and read on to see why it matters and what you can do to ensure you are conforming to Google’s new rules.

 

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Apr 7

For Love of the Game: MLB Marketing Tips to Keep Your Online Marketing Relevant

Posted by vgmforbin in Web Marketing

Applying Major League Baseball's marketing tactics to your online marketing could lead to tears of happiness.

Applying Major League Baseball’s marketing tactics to your online marketing could lead to tears of happiness.

 

Americans across the country flooded ballparks at the beginning of this week for Major League Baseball’s Opening Day. The start of baseball season brings back the nostalgia of wooden bats cracking, the taste of hot dogs and peanuts, and the sound of fastball smacking into a leather catcher’s mitt. But baseball can also provide you with an unexpected source of inspiration: your business’s online marketing.

 

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Apr 7

Online Directories- Real Estate You Need to Claim

Posted by vgmforbin in Web Marketing

S:\Forbin & Client Webs\FORBIN\Social Media\Blogs- Forbin\2015 Blogs\April

Your new online friend group: Yelp, Google My Business, Yahoo! Local and more.

 

Who remembers the Yellow Pages? Most kids nowadays would be completely confused if you set a thick book full of thin yellow pages in front of them and told them to find a business.

 

Today, the Internet allows us to find restaurants, lawn services, banks and other businesses quickly and easily with one search. With more and more people using their mobile devices to search for information, showing up in those searches is key to gaining new customers.  A great way to do that is through using online directories.

 

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Apr 3

5 in 5: Optimizing Your Business Facebook Profile

Posted by vgmforbin in 5 in 5

There's more to your business's Facebook profile than simply setting up the account.

There’s more to your business’s Facebook profile than simply setting up the account.

A lot of the conversation regarding optimizing a Facebook page centers around content, and for good reason. Quality content that engages, entertains and educates your audience is key to building relationships and loyalty, and can even drive lead generation.

 

However, for most businesses, producing quality content is a bit of a problem. However, there are five small, but vitally important things you can do to optimize your business’s Facebook page. They don’t require hours of writing, designing and planning, but only attention to detail and the ability to put yourself in your audience’s shoes.

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Mar 31

Tech Tuesday: MyHealthPal App, Escaping Social Media, Amazon Drones and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

 

There are tons of great stories out there this week about social media, apps, mobile devices, online security and other web and tech-related niches. In today’s Tech Tuesday we’re highlighting the story behind the MyHealthPal App, why there’s no true escape from social media, Amazon’s drone testing in Canada, a vulnerability in hotel Wi-Fi and the beginning of Amazon’s Home Services offering.

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Mar 27

5 in 5: Which Social Network Should I Choose?

Posted by vgmforbin in 5 in 5

 

VGM Forbin choose a social network

Hint: throwing darts at choices on a wall is NOT the best way to do it.

“Everyone else is doing it.”

 

If you said this a lot as a kid, you know it was never a good justification for wanting to do something. Your parents most likely responded with, “You’re not ‘everyone’” and that was that.

 

The same goes for your business’s social media presence. It is essential to be on social media, but not on every network. But how are you to choose? There’s Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Vine and dozens of others.

 

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Mar 24

Tech Tuesday: Dinosaurs, Facebook Payments, Apple Streaming TV and MORE

Posted by vgmforbin in Tech Tuesday

Monday is over (thankfully), which means it’s time for another installment of Tech Tuesday! In today’s edition, we cover a lot of ground, from Facebook Messenger and the average Internet speed in the United States to Apple streaming network television, the technological future of farming and an awesome video of Jurassic Park remade with Legos. Take a look and be sure to click through to read more about these awesome stories.

 

TT-jurassic-park

Jurassic Park: awesome. Jurassic Park with Legos? Awesomer.

Awesome: Father and Daughter Use Legos to Recreate Scenes from Jurassic Park 

Chances are you didn’t play with Legos quite the same way as Paul Hollingsworth and his daughter, Hailee, when you were a kid. The father-daughter team recreated some amazing scenes from the movie Jurassic Park and put them together in this awesome video >>

 

 

 

Social: Pay Your Friends Using Facebook Messenger 

"Hey, Steve, you owe my 10 bucks!"

“Hey, Steve, you owe my 10 bucks!”

You can use Facebook to share awesome photos, your thoughts on the world and play games. Now, you can also use Facebook’s Messenger app to send payments to your friends. By simply adding your debit card information to Messenger, you can pay your friends for a variety of things like your share of last night’s pizza or that bracket pool you lost. >>

 

 

 

Streaming: Is Apple Joining the Online Streaming Party? 

Who needs 400 channels on your TV when you can get only channels you watch on your dekstop, tablet and phone?

Who needs 400 channels on your TV when you can get only channels you watch on your dekstop, tablet and phone?

As a newer generation of television viewers is cutting the cord for online only services, Apple may be throwing its hat into the ring. The company has reportedly had talks with several television groups for an Internet-based TV service offering broadcast networks like ABC, CBS Fox, ESPN and Discovery Channel. Is it time to cut the cord on 400-channel cable packages? >>

 

 

 

 

Internet Speed: Average U.S. Download Speed Jumps 10 Mbps in One Year 

While we're still ahead of the worldwide average, we're still far below the leaders in Internet speed.

While we’re still ahead of the worldwide average, we’re still far below the leaders in Internet speed.

The U.S. has long lagged behind many other countries in average internet download speeds. While we’re still nowhere near South Korea or Japan, the average download speed in the U.S. jumped up to 33.9 Mbps from April 2014 to March 2015. Hooray for faster Internet! >>

 

 

 

 

 

Mobile Tech: GPS, Drones and Computers: Is this the Future of Farming? 

Farming and technology are no longer seemingly opposite of each other.

Farming and technology are no longer seemingly opposite of each other.

Farming are crucial to the economy, both here in Iowa and across the United States. More and more, technology is helping to make growing crops more efficient with the use of GPS, computer displays and even drones. >>

 

 

Mar 17

Tech Tuesday: #TwizzlerChallenge, Awesome Google Maps and MORE

Posted by vgmforbin in Tech Tuesday

VGM Forbin Tech Tuesday

We’re back with a lighter, more entertainment-driven version of Tech Tuesday. The top stories for today include the #TwizzlerChallenge, the latest viral video fundraiser, Disney experimenting with Magicbands, awesome new Google Maps imagery, YouTube supporting 36-degree video and Google Now opening up its API to developers.

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